Sarah Picchi Email Address

Senior Director, Product Marketing

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Creative and engaged Product Marketing Leader with a record of success building product marketing teams and efficiently managing projects and product roadmaps with cross-functional global partners. Develops and deploys go-to-market strategies through effective web properties, marketing assets, and marketing initiatives for consumers and B2B customers. Persistently focuses on launching new products that support the strategic vision of the organization and follows through with post-launch support. With a well-rounded background in business analysis, project and product management, product marketing and sales training, uniquely qualified to implement transformative campaigns and drive engagement. Areas of expertise: Specialties: Cross-functional leadership, strategic planning, product marketing, project management, brand management, market research, competitive intelligence, sales enablement, positioning, messaging, marketing plans, go-to-market planning, training, vendor and partner management, business development, process improvement, voice of the customer, usability testing, multi-channel promotions, post launch support, partnerships, collateral and content, web optimization Certifications: Pragmatic Marketing Certified PMC, Scrum Product Owner Certified