Mark Bullard Email Address
@lee.net
Director of Digital Business Development
Leading source of local news, information, and advertising in 50 markets.
Long career in the newspaper publishing industry. Have held various roles from editorial content production, design and digital technology for Lee, Belo, Gannett and privately owned newspapers. Currently employed by Lee Enterprises (LEE) as a Director of Digital Business Development. Primarily working on strategic business partnerships and vendor integration. Focus on revenue maximization and yield management across the company. Responsible for programmatic strategy both on the buy and sell side. Manage integration of ad servers, DSPs, DMPs, PMPs to deliver highest yield to Publisher environment. Also responsible for Digital Analytics across the Lee portfolio products. Responsible for corporate transition to data driven actionable measurements.
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