Sarah Bakai Email Address

Head of Marketing Operations

Lebara is a telecommunication company that founded in 2001.

Personal summary: Dual national with a passion for creating and building relationships - balanced somewhere between connector and maven, but more naturally inclined to the engagement side. Things that keep me ticking: travel, photography, yoga and fitness - sometimes even all together. Passionate, dedicated, problem solver with a 'Pollyanna' positive attitude and hands-on approach to get stuff done.Professional summary:Driven marketing and management professional with wide experience (tech, telco, energy, and card payments) in both consumer and business categories across the full spectrum of marketing with a focus on ROI. Leading marketing programs from initial strategy development across acquisition, loyalty and retention with a focus on quickly adapting for optimisations learned during campaign; with a strong focus on creating compelling and engaging content to capture the attention of prospects and to ensure long term brand loyalty. Experience in partnering across the business (BD, sales, field, webmasters, legal and engineering) and working collaboratively with multiple stakeholders across diverse programs. Accustomed to leading and working collaboratively with global cross-functional teams, and managing multiple inputs from numerous sources. Experience in using analytics and market insights to design end-to-end solution delivery, and successfully delivering campaigns in highly saturated digital space tailoring messaging to customer lifecycle progression. Proven history of developing, producing and delivering timely campaigns with accurate reports evaluating success and highlighting potential improvements for future implementation. Focus on content driven marketing (particularly leveraging community and social editorial) to drive brand engagement and acquisition.