Kelley O'brien Email Address

Director of Digital Media II

For generations, Krispy Kreme has been serving delicious doughnuts and coffee. Stop by for an Original Glazed doughnut or other variety paired with a hot or iced coffee.

With over 10 years of experience in social media marketing, I am a passionate leader and strategist who drives brand growth and engagement across platforms and channels. I currently lead the digital media team at Checkers & Rally’s Drive-In Restaurants, where I create and execute the annual social strategy, manage the social media partnerships and content, and leverage insights to improve campaign effectiveness. My mission is to inspire social media platforms and brands to evolve to match the demands of consumers while staying true to their mission. I have a proven track record of delivering impactful results in various industries, including food and beverages, healthcare, transportation, and automotive. I have also shared my knowledge and experience with large audiences as a speaker and influencer. I am skilled in public relations, influencer marketing, branding, CRM, digital strategy, SEO, employer branding, web design, and content strategy and planning.