Beth Allison Email Address

Director of Marketing

Kinetico is a global manufacturer of water treatment systems for the residential, commercial and OEM markets. Recognized for their reliable, economical and sustainable approach to water treatment, Kinetico products are used and recommended by millions of people all over the world. In addition to the headquarters in Newbury, Ohio, U.S.A., Kinetico has offices and facilities in the United Kingdom, Canada, France and Denmark.

Dynamic and results driven professional with significant B2B and B2C product, channel, digital marketing and sales experience across wholesale, retail and eCommerce channels. More than 25 years experience in consumer goods driving double digit sales and profit growth Proven track record of driving new business growth through focused outcomes, strategic agility, vision and driving collaboration between stakeholders and cross functional teams Specialties: eCommerce Traditional and digital marketing in omnichannel organizations Business unit and P&L management Strategic planning and new business development Brand development, positioning New product development, launch and product life cycle management Channel marketing and category management Consumer experience and journey mapping