Marketing Director, Consumer Products
Shop Kenneth Cole online for the latest Men's and Women's shoes, accessories and clothing at the official Kenneth Cole website today.
10+ years in Global Brand Management with broad marketing experience. Led cross-functional teams, managed paid and organic social campaigns in the U.S. Canada, Asia, Europe and LATAM. Strong background in retail, wholesale, Amazon, and DTC marketing. Expertise in the following areas: Strategic Planning, Project Management, Media Planning, Content Strategy, Influencer Marketing, Trade Marketing and Digital Marketing (SEM, Google Ads, Shopping Ads, Google Analytics, Paid Search, Display Advertising, Affiliate Marketing, Mobile Marketing, Social Media, Facebook Ads, Instagram Ads, Lead Generation, CRM) Expertise in the following product categories: women’s apparel, men’s sportswear, tailored clothing, footwear, fragrances, watches, eyewear, jewelry, dress pants, kids’ footwear, outerwear, luggage, underwear, hosiery/socks, home, women’s handbag, men’s bag, men’s accessories, and swimwear