Dirk Cuypers Email Address

Business Consultant Innovation

KBC Bank NV is part of KBC Bank and Insurance Holding Company NV, a banking and insurance group resulting from the merger between the former Kredietbank, CERA Bank and various insurance companies (ABB, Fidelitas, Delphi, Omniver, AVM). All banking activities are grouped in KBC Bank NV, and represent the third largest player in the Belgian market. Currently the group has operations in several countries in addition to Belgium including France, Ireland, Hungary, Poland, and the Czech Republic and employs around 24,000 people. Apart from the Brussels headquarters, the professional and international banking department has various branches in Europe (France, Netherlands, Germany, UK, Ireland), the Far East (Singapore, Hong Kong, Taiwan, Philippines, Malaysia, China and India) and USA. Several of these branches have dealing activities (12 dealing rooms) and the group also has affiliates specializing in equity business (KBC Securities, KBC Derivatives, KBC Financial Products).

I believe that good communication can leverage the faith and trust people have in an organisation or - in a more private environment - in a person. Corporate image stands or falls with the company keeping up to the promises it communicates. Being honest in whatever you say or do is the key. Always make sure that you can look straight into the eyes of the consumer. If you can't do that, forget it.My professional goals: being a good person and being able to always look at myself with respect for who I am.Specialties: Team player & motivator, branding & identity, media & press relations, advertising, audiovisual support, e-communication tools, DM & copy, editorial expertise, risk & compliance issues in a marcom environment.