Vice President, Marketing
Kawasaki Motors Corp., U.S.A. engages in marketing and distributing motorcycles, sport bikes, side X side vehicles, cruisers, and watercraft. It also distributes gasoline engines and professional handheld power products for landscape, industrial, and consumer markets.
I am a passionate brand builder. I combine strategic insight and creative thinking with leading-edge technology to create experiences which engage customers with brands. I nurture and cultivate those relationships to successfully amplify engagement through adoption - consideration and trial - to advocacy - loyalty and active recommendation. I believe by elevating both the art and science of marketing communications, brands can effectively reach short-term sales goals while building long-term equity. I am an avid collaborator. I build partnerships: internally with fellow executives to define brand vision and strategic direction, and externally with other brands and agencies to develop and deliver memorable customer experiences which drive results. My diverse marketing acumen, coupled with strong, decisive leadership skills and roll-up-your-sleeves mentality, enables me to successfully manage, mentor and motivate large cross-functional teams in a global environment. AREAS OF EXPERTISE:Brand Management – Positioning – New Product Launches – Branding - Global Sales & Marketing - Market Share Growth - Budget Planning & Management - P&L Responsibility - Campaign Management - Promotions & Customer Incentives - Local Store Marketing Tools - Event Planning & Execution - Social Media - New & Emerging Technologies - Demonstration Programs - Consumer Presentations
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