Kevin Iaquinto Email Address

Executive Vice President and Chief Marketing Officer

For over 30 years, JDA has been the leading provider of end-to-end, integrated retail and supply chain planning and execution solutions.

Expert marketing executive with 20 years progressive experience working for leading public and privately-held companies and marketing communications agenciesSummary of major career accomplishments include:- Successfully repositioning and restructuring corporate marketing brands, teams and lead generation campaigns at five separate technology companies in turnaround and/or growth situations. Led to successful sales of 3 of those companies to strategic buyers.- Managing global marketing teams of over 50 people and directing all solution awareness and demand efforts, resulting in huge increase in marketing-led lead generation and sales pipeline- Leading the direct marketing agency team that helped turn the allergy drug Claritin from an unknown prescription drug into a $5 billion household brand-name- Started career as a lobbyist and directed political communications and grassroots lobbying activities for Fortune 500 companies and associations on trade, labor and environmental issues- Expertise includes marketing/corporate communications, consumer and b2b direct and indirect lead generation, alliance partner marketing, direct/relationship marketing, interactive marketing, channel marketing and event marketing• Deep vertical marketing experience, including financial services, healthcare, high tech, telecommunications, manufacturing, government and retail/consumer goods industries