Jolene Peixoto Email Address

Vice President, Brand and Corporate Communications

For over 30 years, JDA has been the leading provider of end-to-end, integrated retail and supply chain planning and execution solutions.

Passionate and driven communications professional, with 15 years of high-tech and B2B experience in global public relations, analyst relations, and social media. At JDA, I drive global PR, including press release strategy and development, media relations, award, byline, speaking and influencer/though leadership programs. I directly oversee North American PR and manage international PR programs with regional marketing leads. I drive a highly successful and effective global social media ambassador program of more than 200 participants. I've implemented a social media strategy that infuses social media tactics into all marketing, demand generation and corporate campaigns, as well as cultivated social media engagement with partners and customers. Specialties: - PR message strategy and development - Executive thought leadership program mining and execution- Influencer media relations programs and engagement- Integration of social media into PR programs, and cross-functionally across marketing demand generation programs and campaigns, recruiting and HR efforts- High-tech and B2B PR experience in software, retail, supply chain management, data storage, networking, security, network performance management, business intelligence, mobility, software, and a variety of data center-enabling technologies