Will Ackerman Email Address
@jafra.com
Senior Director of Product
Jafra Cosmetics International is a worldwide leader in the skin care and beauty industry, with an international network of nearly 400,000 women in 22 countries.
I've led and have provided services for the digital operations at start-ups/early stage businesses to Fortune 500 companies and have turned under-performing & new ventures into profitable multimillion dollar divisions with multimillion member audiences. I love creating innovative ad & content products, using analytics and use patterns to find the sweet spot for maximum ROI. I've successfully applied my methodology across industries including: Automotive, Music, Entertainment, Celebrity, Media, Healthcare, Fitness & Wellness, Beauty, Fashion and eCommerce. I believe the key to unlocking the strength of the digital platforms are the 4C's: Content, Convenience, Customer Care and Consistency. SPECIALTIES: Brand Strategies, Audience Growth and Monetization on digital platforms USING: Digital Media (Web, Social, Mobile), eCommerce operations: (SEM: CPA/CPL/CPC/CPM), SEO, Acquisition Marketing, Retention Marketing, eMail & SMS Marketing, Consumer Insight Analytics, Content Conversion, Funnel Optimization, Consumer Engagement, Metric/ROI Analysis, A/B & Multivariate Testing FUNCTIONS: Digital Marketing (Web, Content, Email, Social, Mobile), Business Development, Optimizing Operations and Systems, Product Development, Vendor Management
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