US Consumer Marketing
Iron Wood Pharmaceuticals was added to CrunchBase in 2013
• Leader with a passion for uncovering insights along the customer journey that effectively motivate consumers, caregivers and HCPs to seek, accept and advocate for a therapy • Proven ability to “start with a blank sheet of paper,” simplify the complex, and develop and launch integrated DTC marketing campaigns that consistently exceed business objectives • Strong relationship building, collaboration and negotiation skills that foster a team culture of inclusion and shared investment in innovation and goal achievement
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