Ashley Duncan Macfarland Email Address

Director, Digital Communications

Inova's mission is to improve the health of the diverse communities we serve in Virginia and DC through excellence in patient care, education and research.

Over twenty years in digital marketing, communications, and web consulting, primarily providing digital strategy and implementation for healthcare and financial services companies (Inova Health System, Fannie Mae, Capital One, First USA, BankOne, First Savings Mortgage Corporation). Expertise in both consumer and employee focused communications. Four years on agency side, providing client and project management for online marketing, communications strategy, content management, and web development. Specialties: Web Strategy, Business and Technical Requirements, Project Management, Content Management Systems, Content Development, Web Analytics, SEO, SEM, Information Architecture, Social Media