Chief Marketing Officer
Indiegogo empowers people around the world to fund what matters to them. As the largest global crowdfunding platform, campaigns have launched from every country around the world with millions of dollars being distributed every week due to contributions made by the Indiegogo community.
I am an award-winning, senior-level, and innovative technology growth marketing leader. My proven track record includes creating, leading, and executing strategic, data-driven campaigns and overall marketing performance for fast-growth B2B and B2C/D2C startups that quickly generate new leads to acquire customers in the web/app/ecommerce space. You will find me to be an entrepreneurial leader who has consistently met or surpassed objectives and key results (OKRs). Among my accomplishments: · Played an integral role growing revenue at Wonderschool, including after building a second and completely different sales engine that targeted an entirely new customer base. · Acquired 1M educational users across 20K US schools and countless homes for Scott & Doodle. · Enabled Genentech to scale while its portfolio doubled; after its acquisition, Roche adopted system for its drug dev teams. · Secured new customers via a monthly subscription model at Plum Gear. · Grew profit 15%; tripled revenue of two subscription lines; and reduced fulfillments costs 20% with Murad Skincare. · Honored with a prestigious team award for “best Nesquik marketing program worldwide.” Ask my peers, customers, or vendors and they will validate I am a relationship builder. I enjoy building and leading diverse teams and working with vendors and product and engineering teams to scale and grow businesses. My experience includes paid, owned, and earned online/interactive growth channels such as affiliate, database, content, and email marketing as well as SEM/SEO. Furthermore, I have achieved results driving and executing go-to-market, brand management and public/media relations initiatives. I earned my MBA at the UCLA Anderson School of Management.
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