Christina Denja Email Address

Senior Vice President Marketing

Iconix Brand Group (ICON) is the world's premier brand management company and owner of a diversified portfolio of strong global consumer brands.

Digital first brand marketer with 15+ years of integrated, omni-channel retail leadership in both D2C & B2C including brand development & positioning, developing go to market, acquisition & retention strategies leveraging traditional & digital activations. Proven success in developing strategic & measurable marketing campaigns with direct impact on brand awareness, engagement, traffic, revenue & profitability. Recognized for big thinking, thought leadership & hands on, analytical, collaborative approach. Accredited with inspiring creative excellence & innovation while fulfilling business objectives. Areas of mangement inclcude Brand Marketing, Ecommerce, DTC, B2B, Go To Marketing Strategy, Digital Marketing, Performance Marketing, Growth Marketing, Consumer Insights & Web Analytics, Email Marketing, Content Strategy & Development, Social Media Strategy & Storytelling, Influencer Marketing & Partnerships, PR, Media and Creative both in house and agency. Specialties: Brand Marketing, Digital Marketing, Social Media Strategy, Performance Marketing (SEM, SEO, Display, Affiliate, Email), Digital Media, Influencer Marketing, Storytelling, PR, Customer Acquisition, Prospecting, Content Strategy, Strategic Partnerships, Web Analytics, Consumer Insights, Retail Marketing, Media Management, Advertising, Creative Management, Agency Management, Account Management, Client Services, Leadership