Joseph Gummett Email Address

Group Creative Manager

Iceland Foods is a retail store that offers delivering food.

Passionate about creating and developing high performing Design & Creative departments. Using data, experience and intuition to drive sales growth with multi-channel communications which represent the brand, resonate with the customer and generate results. A hands-on leader with a pragmatic approach. Providing the link between business objective and audience across all communication channels. Leading by example to inspire productive and engaged departments. Currently delivering strategic communications, advertising, digital and physical customer journey, brand identity and packaging for Iceland Group. Responsible for in-sourcing all creative and building one of the UK’s leading in-house studios. Professional experience gained through agency and in-house positions. Key Skills: • Digital & physical customer journey • Multi-channel campaigns • Brand guidelines • Creative direction • Digital, UX & print design • Advertising - Digital, TV, radio, print, DM • CRM • Copywriting • Studio management • Packaging design • Retail interior design • POS • Marketing strategy • £5M+ budget control • Process improvement • Commercial negotiation • Supplier procurement & relationship management Collaborating with internal and external teams to create commercially targeted communications which drive results. • Sales / Profit • Brand awareness • Consistency • Transactions • Customer acquisition • Loyalty • Emotional connection between consumer and brand