Paul J Hopkinson Email Address

Program Director MSc International Marketing Management With Digital Marketing and Int Business Mngt

The International Centre for Island Technology (ICIT) is a specialist arm of the School of Life Sciences, Heriot-Watt University. ICIT was established in Stromness, Orkney's second main town, in 1989. Based in the Old Academy Business Centre we enjoy panoramic views over the town, the sheltered harbour of Hamnavoe and towards the historic sheltered anchorage of Scapa Flow. From the outset we have aspired to develop strong international links and collaboration. From leading and participating in major research projects on several continents to attracting students from across the world to our MSc courses - our reach continues to be global. Our location also provides a living laboratory; one that has supported a wide range of research, teaching and consultancy activities for 20 years in areas including: Marine science and biodiversity. The oil and gas sector. Fisheries. Surveying. Marine planning and policy. Marine renewable energy. Our current internationally recognised research is focused on the wave and tidal marine renewable energy sector.

A professional marketer and marketing academic with over 20 years’ work experience, I’m Currently an Assistant Professor of Marketing and Programme Director of MSc International faculty at Heriot Watt University’s Dubai Campus. I was previously a member of faculty for the Universities of Gloucestershire (full-time) and Birmingham (part-time) and an external examiner for the University of Greenwich. I have undertaken teaching assignments in Vietnam, Cyprus, Germany and Austria as well as the UK and Dubai and been responsible for coordinating learning partner activities in UK, Vietnam, Zimbabwe and Austria. My research interests and teaching expertise lie in the areas of Customer Management, Customer Relationship Management (CRM), Relationship Marketing, relationship quality (especially in Financial Services contexts), Business-to-Business Marketing and Marketing Channel Management. I am an experienced doctoral supervisor and examiner, with students in Germany, France, Switzerland, UK and Dubai working in the areas of: social media and trust formation; destination branding; trust and relationship commitment; business based brand equity; and channel management.