Julie Allen Email Address

Senior Vice President, Digital and Brand Creative

Publicly traded real estate development company that owns, manages and develops commercial, residential and mixed-use property from Wall Street to Waikiki.

Julie Allen is VP / Creative Director for Social Responsibility at MTV Networks International. In this role she is responsible for the strategic and creative development of pro-social brands and media campaigns across all platforms for MTVNI - this includes programming, events, social media, and digital content. Julie has created and Executive Produced a number of documentaries including the award-winning Me, Myself and HIV, as well as many short-form films (example - https://vimeo.com/53546702) In addition to brand and campaign-creation, Julie also spends time working on the Staying Alive Foundation - MTV's global HIV prevention charity. She has created valuable fundraising initiatives for the charity - most notably MTV RE:DEFINE - an art auction, exhibition and gala held in Dallas, Texas, in partnership with The Goss-Michael Foundation. Julie was responsible for conceiving the original concept, developing it with curators and GMF, establishing the team and seeing it through from ideation to execution. In 2014 MTV RE:DEFINE partnered with Dallas Contemporary, the largest non-collecting museum in the US. Since 2011 five auctions have raised over $8m and seen work on show from over 200 artists including Damien Hirst, Marc Quinn, Tracey Emin and Julian Schnabel. The brand continues to grow with the next Dallas show planned for April 2017. Other notable highlights include: Co-creator of MTV’s Creative Pop-ups - a global initiative to inspire and teach creative skills such as photography, directing, and styling to MTV audiences. The Pop-ups include TED-style talks, hands-on training and one-on-one mentoring sessions. MTV founding lead of Someone Like Me - a multi-million dollar campaign in association with Durex to improve sex education for young people all around the world. The campaign was the headline sponsor of the 2014 EMA in Glasgow.