Lisa Goodman Email Address

Senior Marketing Manager

HearUSA is a recognized leader in hearing care and is partnered with managed care organizations across the country. Through its Hearing Care Network of nearly 2,000 independently practicing audiologists and hearing care professionals and its more than 180 company owned hearing centers, HearUSA administers hearing benefits and provides related products and services to both third party and self referred clients. Originally known as HEARx, HearUSA opened its first hearing care center in Florida in 1987. In 2002, with the acquisition of a national hearing care company, HearUSA was created. While still operating in many markets as HEARx or HEARx West, most North American centers are now under the HearUSA banner.

Over 30 years of retail marketing experience with a consistent track record of creating, collaborating and implementing brand and product marketing mostly in the home improvement and healthcare arenas. Recognized as a persuasive, creative thinker motivated to test innovative tactics that result in positive sales reporting. Focused on bridging internal departments, partnering with outside resources, and dedicated to supporting field staff to increase sales and build brand awareness. Proven Marketing Leader proficient in successfully creating and building on brand propositions in campaigns and customer acquisition activities by focusing yearly spend of $6 million on effective marketing initiatives; responsible for mailing 9 million direct mail pieces to patients and prospects. Creative Marketing Strategist with an established track record of launching out-of-the-box concepts, with an eye on the total project development from fulfillment of promotional items to various department involvements and followed up with concise reporting. Highly Respected and Loyal Company Liaison reaching all levels of key players, involving and implementing cultural change Key Accomplishments Increased sales by 25% in newly acquired hearing practices through strategic marketing plans, streamlined costs and motivated team; effectively marketed varieties of products and brands in retail settings Decreased printing costs by 25% through improved inventory monitoring, forecasted purchasing, and automated ordering for packing solutions Created successful campaigns appealing to consumers through empathetic understanding of needs and wants; never sold just a faucet, cookie meal or hearing aid but rather the whole dream package Experienced presenter to as few as 20 call center agents to well over 300 company personnel and executives; engaging speaker on marketing topics, process implementation and cultural changes within company