Ashish Morone Email Address

Senior Vice President and Head Marketing Communication

HDFC Bank Offers a wide range of personal banking services including savings and current accounts.

•An experienced marketing professional with about 20 years of experience in strategic planning, marketing including brand management, product management and communications •Demonstrated good team management skills in managing a high performing team consistently with a record of fairly low attrition amongst team members •Experienced in setting up new product initiatives to drive business goals viz. “insurance bundling with home loans” with INR 400 Crores of premium collections in the second year of operations, pitching for and winning new business accounts such as BlueStar, Developing the Mahindra Scorpio brand launch strategy and setting up a successful loyalty management program for mutual fund distributors leading to lower attrition & higher asset retention •Strong experience in budget management and executed several low cost, high impact innovations to drive brand visibility under stringent budgets. A few examples are personalised calendars for key relationships and educational series with ET Wealth for HSBC Mutual Fund, setting up the home loans loyalty program and using new-age media such as digital marketing to drive cost-effective lead generation of about 20,000 leads per month for home loans •Responsible for driving the development of marketing as a core function for the life insurance business •Developed and launched the brand positioning campaign for Edelweiss Tokio Life business to impact brand scores •Part of the core team working on evaluating and re-developing the Edelweiss Group brand positioning and brand architecture for key business including life insurance, retail capital markets and retail finance •Part of the core team working on the business strategy re-development for Edelweiss Tokio Life