Patrick Dickinson Email Address

Senior Vice President, Marketing and Brand Strategy

Hudson’s Bay Company (HBC), founded in 1670, is North America’s longest continually operated company.

In his current role as Senior Vice President, Marketing Hudson’s Bay he oversees the Brand Strategy, Consumer Advertising & Promotion, Creative, Digital and Omni-Channel efforts for Hudson’s Bay Department Store.He started his career in advertising at J. Walter Thomson and later Publicis, where he developed campaigns for clients such as Kellogg's, Nestle, Pepsi, Warner Lambert, Molson, Sleeman and the launch of FedEx, Wal-Mart and Fidelity Investments in this country. As a marketing consultant he developed a proprietary model for integrating a compelling Brand Positioning across all aspect of the Customer Experience for Retail, Financial Services and Telecommunications companies. These ideas were developed further when he moved to Hudson’s Bay in 2006 where he has led all marketing efforts in the turnaround of this $2B Canadian Department store chain.