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Patrick Dickinson Email Address


Job Title

Senior Vice President, Marketing and Brand Strategy

Hudson's Bay

Hudson’s Bay Company (HBC), founded in 1670, is North America’s longest continually operated company.


In his current role as Senior Vice President, Marketing Hudson’s Bay he oversees the Brand Strategy, Consumer Advertising & Promotion, Creative, Digital and Omni-Channel efforts for Hudson’s Bay Department Store.He started his career in advertising at J. Walter Thomson and later Publicis, where he developed campaigns for clients such as Kellogg's, Nestle, Pepsi, Warner Lambert, Molson, Sleeman and the launch of FedEx, Wal-Mart and Fidelity Investments in this country. As a marketing consultant he developed a proprietary model for integrating a compelling Brand Positioning across all aspect of the Customer Experience for Retail, Financial Services and Telecommunications companies. These ideas were developed further when he moved to Hudson’s Bay in 2006 where he has led all marketing efforts in the turnaround of this $2B Canadian Department store chain.

Last University
Lives in Toronto, Ontario, Canada.

Other people working at Hudson's Bay:

Kaitlyn McilmailTax and Financial Planning Assistant
Tania AielloDivisional Vice President, Marketing
Matthew IngDirector, Financial Reporting and Accounting
Stephen GoldChief Technology Officer and Chief Digital Operations Officer
Samantha ErdheimDirector- People Operations
David MacdougallVice President, Digital Customer Experience and Operations
Tiffany BourreDirector, External Communications and Heritage
Nicole J SchoenbergVice President, Corporate and Internal Communications
Jacqueline BeattyDivisional Vice President Human Resources and Talent Acquisition
Kristen MitchellVice President of Growth and Digital Marketing
Paige PrestidgeMarketing and E-Commerce
Brooke FergusonVice President, Human Resources HBC Shared Services
Avani ChhedaDirector, Space Optimization and Business Development
Mindy NovackSenior Vice President, Senior Real Estate Counsel
Joseph LambertiDivisonal Vice President, Human Resources Operations and Initiatives
Rj CilleySenior Vice President Chief Digital Officer
Janis LeighExecutive Vice President and Chief People Officer

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