Marketing Manager
Harris Scarfe Pty. Ltd is a retail store which offers retail, apparel, homewares, manchester, bedding, and department store.
I’m truly passionate about my work and always eager to connect with other marketers. While I enjoy all aspects of my job, my favourite part of a project is working with the client to understand their business objectives and deliver that through my creative vision. My managing portfolio consists of Local Area Marketing, Gift Registry, Personal Shopping, Events and Free Standing Stores. I work closely with key stakeholders within different areas of the business to ensure the company marketing strategy is met and executed strongly, while on brand and appropriately targeted to our core customer. I have a broad experience in all aspects of strategic national and local area tactical and brand marketing, new product development and public relations. Marketing activity also includes events/ VM/ launch campaigns/ Pop Ups/ Social Media/ Digital advertising/ and catalogues. I maintain strong relationships by working closely with our creative agency & media agency to ensure creative brief is met. To produce marketing material for all our marketing platforms– TV/ digital display/ digital lookbooks/ Facebook premium page activity/ catalogues/ DM’s/ Magazine advertisement.
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