Brian Schaefer Email Address

Integrated ECommerce Director

Browse Hallmark greeting cards, gifts, ornaments and the full selection of personalized books and personalized cards.

CREATING DATA DRIVEN TEAMS AND DIGITAL EXPERIENCES THAT DRIVE VALUE. As an Award-winning Senior Executive, I am at my best when I am building and leading eCommerce, Marketing, and Customer Service organizations that drive sales growth and market share. Those I have worked with will tell you that I am a highly effective Digital GM who consistently improves the Digital Experience through leadership in Analytics, Merchandising, UX, Marketing & Promotions, Traffic Generation, Fulfillment, social media, and Product Management. I effectively combine a creative yet analytical mindset to create compelling Desktop, Mobile and Omnichannel Digital Experiences, while building high-performance teams that consistently exceed customer expectations. Some notable contributions include: •Playing a pivotal role in reinventing Hallmark Cards digital practice and transforming its D2C business. Creating efficient, data driven and highly measurable digital solutions that improved sales and market share while providing a competitive marketplace advantage. •Leading the eCommerce team’s launch and management of Hallmark’s omnichannel ecosystem, driving transformative sales growth in retail locations across the US. •Developing and implementing Sprint’s Digital Omnichannel strategy to create and deliver web-to-retail programs while driving expansion of digital experiences into Sprint’s retail stores. •Building a world-class eCommerce team that revolutionized Hallmark’s D2C eCommerce business and created a sustainable structure and engine for future digital growth. •Fueling the continuing evolution and refinement Sprint’s eCommerce and Digital Customer Service organizations. Skills: Digital Strategy | Web Site Management | Digital Marketing and Branding | Digital Product Development and Management | Data Analytics | Channel Marketing (SEO) | Paid Search | A/B Testing and Optimization | Omnichannel Programs and Fulfillment | Traffic Generation and Fulfillment | Business Partnering | Cross-Enterprise Collaboration | Customer Service | Contact Center Management | High-Performance Teams |Coaching |Mentoring| UX Planning and Collaboration | Budget Forecasting | P&L Management | Vendor Negotiations and Management