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Brian Schaefer Email Address


Job Title

Integrated ECommerce Director

Hallmark Cards

Browse Hallmark greeting cards, gifts, ornaments and the full selection of personalized books and personalized cards.


CREATING DATA DRIVEN TEAMS AND DIGITAL EXPERIENCES THAT DRIVE VALUE. As an Award-winning Senior Executive, I am at my best when I am building and leading eCommerce, Marketing, and Customer Service organizations that drive sales growth and market share. Those I have worked with will tell you that I am a highly effective Digital GM who consistently improves the Digital Experience through leadership in Analytics, Merchandising, UX, Marketing & Promotions, Traffic Generation, Fulfillment, social media, and Product Management. I effectively combine a creative yet analytical mindset to create compelling Desktop, Mobile and Omnichannel Digital Experiences, while building high-performance teams that consistently exceed customer expectations. Some notable contributions include: •Playing a pivotal role in reinventing Hallmark Cards digital practice and transforming its D2C business. Creating efficient, data driven and highly measurable digital solutions that improved sales and market share while providing a competitive marketplace advantage. •Leading the eCommerce team’s launch and management of Hallmark’s omnichannel ecosystem, driving transformative sales growth in retail locations across the US. •Developing and implementing Sprint’s Digital Omnichannel strategy to create and deliver web-to-retail programs while driving expansion of digital experiences into Sprint’s retail stores. •Building a world-class eCommerce team that revolutionized Hallmark’s D2C eCommerce business and created a sustainable structure and engine for future digital growth. •Fueling the continuing evolution and refinement Sprint’s eCommerce and Digital Customer Service organizations. Skills: Digital Strategy | Web Site Management | Digital Marketing and Branding | Digital Product Development and Management | Data Analytics | Channel Marketing (SEO) | Paid Search | A/B Testing and Optimization | Omnichannel Programs and Fulfillment | Traffic Generation and Fulfillment | Business Partnering | Cross-Enterprise Collaboration | Customer Service | Contact Center Management | High-Performance Teams |Coaching |Mentoring| UX Planning and Collaboration | Budget Forecasting | P&L Management | Vendor Negotiations and Management

Last University
Went to Loyola University New Orleans
Based in Kansas City.

Other people working at Hallmark Cards:

Tracy McgeePharmacy Operations Manager
Julie HosleyCreative Product Designer and Art Director
Jennifer Kim**********@hallmark.com
Joanna Formby**********@hallmark.com
Carl HarrisonDirector of Group Information Technology
Carolyn GlasowInternational Business Director, Strategic Planning, Operational Management
Kay Spruell**********@hallmark.com
Kimberly JonesRetail Professional
Bruce PridayConsumer Understanding and Insight Research Manager
Mark Loveland**********@hallmark.com
Ben Forman**********@hallmark.com
Rob ReederMarketing Manager Greetings
Jamie HeathPassionate
Ryan GrayHead of Trade Development and Sales Program Director North America
Kelly ReichmanDirector Global Licensing Acquisitions
Dean ErlandsonPresident and Chief Nonsense Officer
James MeirowskySenior Director of Digital Delivery
Sheli BlakemoreBusiness Services Director Mass Customer and Visual Merchandising
Greg FayPrincipal Owner
Bryan WilliamsonPresident, Digital
Doug FrickeVice President Technology Leader Corporate
Mark E. Trad*********@hallmark.com
James ShayChief Financial Officer
Dan ThomasVice President, Chief Information Security Officer
Peter OpalkaChief Information Officer and Technology Transformation Executive and Digital Change Champion and Cloud Enablement and Information Technology Security
Sabrina WiewelSenior Vice President
John FlaglerInformation Technology Operations Director

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