Senior Director, International Marketing
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- Passionate customer advocate with a track record of driving innovation to optimize customer experiences and exceed business goals. Ability to translate customer insights and business objectives into highly effective strategies. - Experience developing and executing marketing strategies throughout the customer lifecycle including acquisition, early engagement, loyalty and retention. - Inspiring people leader and strong collaborator. Success in building and developing high performing teams and influencing internal and external relationships at all levels. Significant experience directing creative agencies. Skills & Expertise: B2B & B2C Marketing, Developing & Launching Programs, Marketing Strategy, Direct Marketing, Digital Marketing, Campaign Strategy & Execution, Segmentation, Market Research, Creative & Messaging Development, Customer Experience Design, Value Proposition Development, Campaign Measurement & Analytics, Project & Budget Management, Team Leadership & People Development
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