Senior Analyst, Consumer Insights
GoPro (NASDAQ:GPRO) is transforming the way people capture and share their lives. What began as an idea to help athletes self-document themselves engaged in their sport has become a widely adopted solution for people to capture themselves engaged in their interests whatever they may be. From extreme to mainstream, professional to consumer, GoPro enables the world to capture and share its passion. And in turn, the world has helped GoPro become one of the most exciting and aspirational companies of our time.
With the heart of a social scientist, a degree in Psychology, and a career in Market Research, I am always asking: why do people do what they do? ...And now that we know this, how can we help them?
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