Logo of Goodwill Industries

Beth Perell Email Address


Job Title


Goodwill Industries

Goodwill Industries provides job placement, family services, finanicial services, and veteran services.


What drives me: I am passionate about connecting people to the right information at the right time. With so much information available, it can be daunting to know how to effectively develop and disseminate content so that it can be easily found and understood by the intended audiences. To achieve delivering information effectively, I leverage strategies and tactics such as creating compelling stories and targeting messages to clearly articulate the mission of the company and guarantee it’s readily understood by consumers. My communication style: Leveraging digital channels allows for targeting specific messaging. Blending digital with personal connections increases the potential for a message being heard. Awards and Publications: My team was recognized with Nielsen Norman Group’s Top 10 Intranet Award for 2017. My work has been featured in a variety of communications publications such as Communications World, Capitol Communicator, Beth Kanter’s Blog, PR Week, and PRNews.

Last University
Attended Miami University
Lives in Rockville.

Other people working at Goodwill Industries:

Lauren LawsonEditorial Advisory Board and Contributing Writer
Angela WilliamsCustomer Service Representative
Adam StiskaDirector of Mobile and Digital Strategies
Kim ZimmerChief Marketing Officer and Senior Vice President, Global Development
Dennis Pastrana Sr.President and Chief Executive Officer
Cindy Kim*********@goodwill.org
Jack Wexler**********@goodwill.org
David Downes Pmp**********@goodwill.org
Joe ShawRetired Information Technology Professional

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