Rumana Hafesjee Email Address

Assistant Vice President, Digital Strategy

A mutual insurer founded in 1860, The Guardian Life Insurance Company of America (Guardian) and its subsidiaries are committed to protecting individuals, business owners and their employees with life, disability income and dental insurance products, and offer funding vehicles for 401(k) plans, annuities and other financial products. Guardian operates one of the largest dental networks in the United States, and protects more than eight million employees and their families at over 115,000 companies. The company has approximately 5,000 employees in the United States and a network of over 3,000 financial representatives in more than 80 agencies nationwide.

Technology, eCommerce, Consumer Packaged Goods (CPG) and insurance professional with 8-10 years of experience in integrated online and offline Marketing media. Passionate about achieving business results through consumer insights that drive innovation. Skill sets range from Business to Business (B2B) to Business to Consumer (B2C) marketing with a focus on delivering ROI and LTV through programs that drive market share, revenue, growth and cost optimization. Experience in developing, recruiting and leading a team of Marketing individuals to construct and implement targeting programs that drive customer acquisition and retention. Proficient in creating strategic business plans sold into senior and executive management. Cross functional experience includes Product Management and Marketing to develop and implement new innovative technology targeted towards a price sensitive category switching customers from leading competitors. Responsibilities included working with technology engineers with agile product development to formulate the eCommerce customer experience. Developed Go to Market program including vertical and horizontal targeting, value proposition formulation, pricing and marketing programs to take the product to launch. Skilled in developing and implementing CRM and Marketing Automation programs that drive customer acquisition moving clients from awareness to trial and retention driving repeat purchase via customer education building loyalty. Skills: B2B/B2C Marketing, Multi-Channel Marketing, Product Management, Agency Management, Brand Management, eCommerce, Online/Offline Advertising, Leadership, Innovation, Market Research, Focus Groups, Customer Panels, CRM automation, CMS Platforms, Value Propositions, Consumer Advertising, Acquisition and Retention Marketing. Platform: eCommerce, Omniture, Marketo, HubSpot, Siebel, Salesforce, Wordpress, IBM CMS, Google Analytics, WebTrends, Search Marketing Certified (MarketingProfs)