Lorna Wood Email Address

Retired

Learn more about Genomic Health's life changing work, transforming treatment decisions and outcomes in cancer delivering clinically actionable diagnostics and services.

With in-depth product management and marketing experience that spans industries, products, technologies and markets, I have helped B2B healthcare and technology companies create marketing strategies that use integrated communications processes to bring new products to market. Having held various product management and marketing communications roles at small to mid-size companies including business units of several Fortune 500 corporations, I am a skilled marketer with progressive leadership experience and a diversified background, who thinks strategically and acts tactically. Major strengths include being a team developer who can coach, counsel and educate a group to achieve goals and cross-functional product launch planning from inception to implementation. Career highlights include: •Led over 75 successful cross-functional medical device and computer hardware product launches •Developed and implemented integrated strategic communications plans resulting in 25% increased awareness across key stakeholder audiences •Initiated integrated internal and external communication vehicles through marketing automation and social media •Achieved 34% cost reduction working through cross-functional commercial and operational teams to resolve complex customer problems