GW PLC Merchandising and Marketing Manager
Games Workshop / Warhammer Online was added to CrunchBase in 2013
Passionate, strategic, successful & impactful multi-channel international brand, product & ecommerce marketing professional; acquisition & retention, on & offline. Used to operating at senior director/VP/CMO level with over 25 years’ experience comprising 16 years digital, 12 years international & 8 years ecommerce within the fantasy miniatures & wargaming, betting & gaming, video games, consumer electronics, music, educational entertainment & toys sectors. Proven track record of building brands, teams & processes, together with significant business & change management and international coordinationSignificant B2C exposure in the development of international long term strategies, developing & implementing integrated campaigns (acquisition & retention / online & offline) and local & international product development, management & launchesB2B experience gained through working with (JV) partners, retailers & international distributors, developing support models, pricing & promotionsResponsibility for revenue delivery up to $200m, marketing budgets up to $50mManagement of (virtual) teams up to 100 peopleEnglish & Dutch fluent (Dutch national), German intermediate & French basic Combine strategy with 'hands on' Focus on key objectives & long term goalsSkilled with financials & business plansInfluence key stakeholdersChange managementUnderstanding of customer journey & experienceFeel for trends & changes in consumer behaviourStrong analytical skillsEye for detailInternational markets & culturesManage & inspire Thought leadershipAgencies, Acquisition, Affiliates, Assets, B2B, B2C, Brand, Budgets, Business Development, Change Management, Content, Creative/Marketing Communications/PR briefs, CRM, Digital Distribution, Digital Marketing, Distributors, eCommerce, JV's, In-bound, Licensing, Localisation, Loyalty, Partnerships, Portfolio Management, PPC, PR, Project Management, Processes, SEM (SEO & SEA), Sponsorships, Social Media & Strategy Setting
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