Alexandra Guglielmino Email Address

Vice President of Growth

Fullscreen is a media company for content creators with tools and opportunities to grow their creative careers.

Designed engaging, original cross-platform programming delivering on innovation and revenue goals, connecting disparate ecosystems or products, and driving audience- and digital-first strategies for major global brands. ★ ★ ★ Fuel customer acquisition and retention through channel strategy and management, overseeing performance marketing, testing and learning, and marketing of global consumer brands. Thrive when faced with challenges and obstacles, quickly assessing opportunities, implementing systems to drive unprecedented efficiency, and shaping revenue and profit-generating strategies yielding triple-digit account growth and unwavering loyalty. Collaborative and curious leader, building high-performance teams and coaching multidisciplinary talent and project teams to optimize alignment of efforts with vision and delivery of results. ★ ★ ★ Currently a VP, Client Services with Fullscreen, I manage the agency’s largest strategic account and have grown our scope of business with Mattel from $1M to $25M+ in the past 3 years. Charged with finding a better way to connect with Mattel’s target audiences, I developed a brand-new operating model—since adopted agency-wide—and established a YouTube-first strategy with 600+ original productions, robust influencer marketing, and a strategic blend of paid and social media. We have since extended our work across every logo in their portfolio, initiated numerous toy collaborations, achieved billions of views, and launched in global markets across EMEA, Japan, and LATAM. Brands: Hot Wheels, Barbie, American Girl, Cave Club, Matchbox, Master of Universe, Polly Pocket, WWE, Jurassic, and 25+ markets in EMEA, APAC, and LATAM. Launch to Current: 7.3B views, +188% // 5B organic views, +284% // 250M hours watch time, +312% 11M new subscribers, +280% // +24% improvement in media performance // 820M international views (since mid-2019) // 1B views/year ★ ★ ★ In addition, I also drive strategy for HBO Max, HBO, and Warner Media, similarly driving growth and subscribers across multiple channels, developing go-to-market approaches, and building scalable demand generation and acquisition strategies. Capturing consumers’ attention and establishing Max Originals series and movies as a premium streaming entertainment offering, I designed and executed breakthrough marketing campaigns; ensured alignment across all consumer touchpoints; and delivered fresh, premium, and best-in-class creative fueling continuity across all channels.