Kristina Zlateff Email Address

Director of Ecommerce

Fred Meyer Stores, based in Portland, Ore., offers one-stop shopping at its 128 multi-department stores in four Western states. More than 28,000 Fred Meyer associates help customers fill their food, apparel and general merchandise needs in Alaska, Idaho, Oregon and Washington. Stores range in size from 130,000 to 200,000 square feet and carry more than 250,000 products under one roof. Additionally, Fred Meyer contributes more than $3 million to communities across the Northwest each year through grants from the Fred Meyer Foundation as well as corporate donations sponsorships. Fred Meyer is a division of The Kroger Co. (NYSE: KR).

Highly skilled, multi-talented ecommerce and marketing professional with demonstrated ability to manage and deliver successful technical and business initiatives that build brand awareness and maximize business opportunities. Expertly utilize various marketing vehicles to capitalize on future marketing trends and generate additional revenue streams. Specialties: B2B & B2C Marketing, Interactive, Advertising, Affiliate, Digital Marketing, Direct Mail, Email, CRM, Search (SEO/SEM/Onsite), Shopping Engines, Lead Generation, Lead Management, Branding, Ecommerce, Database Cultivation, Demand Generation Marketing, Direct Response Marketing, Promotions, Events, Segmentation, CRM, Loyalty Acquisition & Retention, Packaging, Social Media, Vendor Negotiation & Management, Web Analytics, Project Management, Operations/Distribution Center, Customer Service, Website Production, Mobile, Omni-channel, Agile Methodology, Team Building