Kelly Barone Email Address

Senior Marketing Leader, Demand Programs, Automation and Client Education

Founded in 1971, Forsythe is a North American information technology (IT) infrastructure integrator. Forsythe's clients include 30 of the Fortune 100 and many other Fortune 1000 companies. Organizations across all industries come to Forsythe for help with optimizing the cost and managing the risk of their IT while improving performance. Forsythe provides independent IT and business consulting services, technology financing services, and value-added reseller services for all the leading IT manufacturers.

Technology and financial services professional with differentiating accomplishments in content management, program development and educational conference and trade show marketing. Experience directing the alignment of systems and processes in the marketing automation stack. Recognized for strategic approach grounded in the ability to tactically execute in a variety of roles and extensive cross-functional project management experience. Successes include client-facing roles, collaboration with global partners, engaging senior management, and building strong and productive relationships with key sales and product stakeholders. Specialties Support and drive relationship and opportunity growth through: - B2B marketing programs and messaging, brand and capability awareness. - Successful conception and launch of new programs and initiatives or re-energizing and advancing existing ones. - Strategic leveraging of automation and integration tools. - Partnering with sales and product teams to achieve organizational goals.