Kip Fowler Email Address

Vice President, Manager of Marketing for Wholesale Banking

First National Bank | Pennsylvania, Ohio, Maryland

Collaborative, results oriented professional with extensive bank marketing and product management experience in all lines of business with banks up to $100 billion in assets. Possesses a comprehensive skill set in all aspects of the discipline with strong emphasis in the development and implementation of strategic marketing plans and initiatives, product management, brand management, direct marketing, cross-functional project management, research, merchandising, social media and management of outside service providers. Experience also includes direct sales and sales management (B2B) and sales support (B2B and B2C). Published writer possessing excellent public speaking and presentation skills. Entrepreneurial manager whose performance is characterized by effective leadership, excellent communication and team building skills. - Leveraged product management, segmentation strategies and direct marketing to grow the core customer base and corresponding fee revenue in excess of 400%.- Developed a new commercial checking product and utilized targeted, direct marketing to achieve an ROA in excess of 200%.- Introduced a formalized merchandising (digital and paper-based) resulting in a 100% increase in promotional awareness, and 20% increase in branch sales.- Reduced creative service fees from approximately 30% of the overall marketing budget to less than 5% through more efficient management of creative assignments.- Partnered with the Managing Director of a newly formed Wealth Management Division to develop a brand identity, create sales and direct marketing materials and lead generation tools.- Throughout multiple consolidations and acquisitions, led the restructuring of retail and commercial products and managed customer communications which consistently exceeded the customer retention goals of 90%.- Directed multiple brand identity changes which increased consumer awareness, branch sales and overall market share (typically in excess of 50%).