Vice President of Marketing and Enrollment Management
First Midwest Bancorp Inc.
Throughout my journey, I have developed high-performing, award-winning work that has made people laugh, altered their perceptions, opened their hearts, and, in some cases, even drove them to a higher purpose. A designer, illustrator, and visual storyteller, I’ve produced numerous print, digital, social, OOH, and identity systems for world-class brands. I am very comfortable running omnichannel campaigns within an agile workflow and I possess a deep understanding of team dynamics having built high-performing, award-winning creative ensembles. Feel free to email me at mikerezac01@gmail.com if you have any questions about ways I may help you expand your business. To view some of my work, visit https://www.behance.net/mikerezac I have proven success: • Winning new business. • Driving high-performing social media campaigns. • Creating original branded video, social and editorial content. • Directing highly-effective CRM and email marketing campaigns. • Directing live event video and social media coverage. • Developing successful digital acquisition campaigns across multiple touchpoints. • Directing video testimonial and brand commercial shoots. • Running omnichannel campaigns in an agile workflow yielding elevated conversions and sales. • Building a cost-effective and results-focused content marketing practice. • Designing progressive UX initiatives yielding drastically improved marketing performance. • Developing and designing new product branding. • Launching sales-generating online product promotions. • Staffing and managing progressive creative and UX teams. • Forging trust while expanding client relationships. Selected brands and organizations: APTIM First Midwest Bank Johns Hopkins University Purdue University The University of Chicago Booth School of Business Leo Burnett Kellogg’s Albertson’s Best Buy Procter & Gamble Motorola Sears Johnnie Walker Nintendo Georgetown University St. Mary’s University Of Minnesota Software: Adobe XD, Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Adobe After Effects, Adobe Premiere, Adobe Acrobat Invision, Sketch, Final Cut Pro, Mircosoft Office, Google Analytics, Project Management Tools: Microsoft Project Workfront Slack Wrike iMeet Social Media Tools: Salesforce Salesforce Social Studio Hootsuite Pardot Ad platforms: Adwords Facebook Twitter LinkedIn Additional Skills: • Photography • Copywriting • Webinar host and moderator • Film / Video Production Personal Interests: Film and film production Baseball Hiking / camping Animation History
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