Manager, Global Open Banking Marketing Group
Finicity specializes in online money management tools and resources for personal and business use. Finicity's flagship product, Mvelopes, was named one of PC World's 100 Best Products of 2006, as well as being named a finalist in the 2008 IQ Awards for innovation in consumer products. Recently, Finicity was identified as one of the top ten fastest-growing companies in Utah, ranking ninth on the MountainWest Capital Network's Utah 100 list. Founded in 1999 and headquartered in Draper, Utah, Finicity is a privately held company.
I have grown from a journalist to a communication researcher to a media relations specialist and into an inbound marketer and content strategist. I'm not done finding the next skills I need to be successful. So far it has been an 11-year journey from prep sports to Fintech marketing and content. I still find time to freelance as a sports writer in Salt Lake, but taking on the challenge of social, lead gen, and nurturing for Mvelopes and Finicity is an exciting daily endeavor. Writing has been a skill I try to hone from nightly deadlines in the newspaper industry to filling a need for a specific type of content to help fill in the funnel. I have self-published a novella on Amazon and wrote a 125-page thesis on public relation strategies of baseball players. I express myself best in my writing and am always excited about the next content channel. I’m always happy to connect on Linkedin or on Twitter @k_nielsen.
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