Dayna Hathaway Email Address

Senior Vice President Marketing

With over 3,500 self storage facilities nationwide, Extra Space Storage can help you rent a clean, secure, and highly-rated storage unit in a specific size to best fit your storage needs.

· Started at EXR as Marketing Coordinator with responsibility for expanding the direct mail program, managing local marketing efforts and assisting in the development of the marketing strategy and team· Played an integral part in growing the marketing department from 3 people to more than 40 to date· Helped expand the organization from 30 retail locations to nearly 1,500 through data-driven marketing strategies focused on both acquiring customers and maximizing revenue· Strategized and executed the elimination of an antiquated $10M+ in yellow page advertising and subsequent reallocation of dollars to digital marketing efforts which resulted in increased revenue and decreased CPAs· Established and evolved the EXR brand identity over the years by keeping it relevant and fresh for customers· Directly involved in overseeing marketing activities across various platforms and functions for the past 15+ years· Experience driving integrated marketing plans using interactive, social, television, branding and even local grass roots tactics· Experienced public speaker on the topics of interactive marketing for both external marketing conferences as well as key EXR events.· Currently responsible for overseeing the marketing team (PPC, SEO, Optimization, Brand and Social) and providing leadership, mentoring and strategic direction to maximize team performance and job satisfaction. · Marketing department 2016 engagement score 93% (+12 above overall organization)· Responsible for establishing annual strategy and goals that will lead to year-over-year growth in rentals and revenue as a direct result of customer acquisition efforts.