Anna Harry Email Address

Head of Marketing Communications B2B

We are the leading global information services company, providing data and analytical tools to our clients around the world. We help businesses to manage credit risk, prevent fraud, target marketing offers and automate decision-making. We also help people to check their credit report and credit score and protect against identity theft. In 2016, for the third year running, we were named one of the "World's Most Innovative Companies" by Forbes magazine. We employ approximately 17,000 people in 37 countries and our corporate headquarters are in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and So Paulo, Brazil. Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2016, was US$4.6 billion.

A highly experienced career B2B marketer, specialising in marketing complex services, technology and analytical propositions to a wide range of industries from enterprise to SME and start-up. Long experience of working in a corporate environment with matrix organisation and operating across multiple teams, nationally and internationally. Tenacious and committed, I am always focused on the value marketing can deliver to the customer and the business. Skills: B2B marketing including strategic planning, marketing measurement, people management across extended geographies plus financial management of budget and cost control. Creating, implementing and measuring marketing programmes including internal and external communications and the full marketing mix including multi-channel lead generation and engagement campaigns, content and thought leadership, events, exhibitions, partner marketing, nurturing, agency management and sales enablement.