Consultant
Exela Technologies is one of the largest global providers of transaction processing solutions.
B2B marketing executive with a strong focus in technology and digital media with nearly 20 years of experience across industries including SaaS, document outsourcing, market research, media and subscriptions with notable leadership roles in marketing, communications, business development, and executive leadership. Results-oriented, hands-on leader with ongoing successes through a a combination of industry knowledge, multi-touch marketing, campaign management, and broad business experience. Passion for small business and start-up organizations - establishing brands and driving growth with superior project management and problem solving capabilities. Works well under pressure and easily adapts to changes in priorities to meet marketplace and business needs.Specialties: Strategic planning, marketing campaign optimization, budget development and management, lead generation, business development, website strategy & development, social media, partnerships & alliances, marketing analytics, digital media, sales & negotiation, customer acquisition, client retention, email marketing, public relations, and staff management.- Drives business volume through new product creation and demand generation campaigns, innovative branding, effective solution positioning and expansive communication distribution to increase profit growth. - Introduced and capitalized on marketing automation tools to improve marketshare - Balances the need for infrastructure, automation and the team creative collaboration to see consistent ROI, ranging from 3% to 87%, on successful marketing initiatives - Proven ability to mentor and to develop leaders within the organization - Builds consensus that consistently creates momentum to implement strategic initiatives
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