Logo of Evine Live

Diana Purcel Email Address


Job Title

Executive Vice President and Chief Financial Officer

Evine Live

Evine is a multi-channel video retailer and American cable, satellite and broadcast television network.


I am a results-driven, solution-oriented, proven finance leader who uses collaboration, innovation, and agility to achieve company strategic goals and objectives. Through strong communication skills, ethics and integrity and a commitment to execution, I cultivate long-lasting partnerships with boards of directors, other executives, team members, vendors as well as other professional partners.Significant experience in public companies, retail, restaurants, service models and franchising.My Top 5 Strengths and summary themes from The Clifton StrengthsFinder 2.0TM:Achiever® People strong in the Achiever theme have a great deal of stamina and work hard. StrategicTM People strong in the Strategic theme create alternative ways to proceed. Faced with any given scenario, they can quickly spot the relevant patterns and issues. Significance® People strong in the Significance theme want to be very important in the eyes of others. They are independent and want to be recognized. Command® People strong in the Command theme have presence. They can take control of a situation and make decisions. ArrangerTM People strong in the Arranger theme can organize, but they also have a flexibility that complements this ability. They like to figure out how all of the pieces and resources can be arranged for maximum productivity.

Last University
Went to Tulane University - A.B. Freeman School of Business

Other people working at Evine Live:

Michael HenryPrincipal
Dawn ZarembaCustomer Journey Strategist and Brand Steward and Innovator
David ChristiansVice President Merchandising Operations
Heather BoschkeVice President
Sunil VermaSenior Vice President and Chief Information Officer
Tracy RothsteinHuman Resources Manager I Employee Relations and Talent Acquisition
Tim PetermanChief Executive Officer and Interim Chief Financial Officer
Lori RileySenior Vice President People, Communications and Legal
Nicole Ostoya*******@evine.com
Karsten AmlieVice President
Megan CallInformation Technology Executive Assistant
Jason BiwerMultimedia and UX Designer
Tom DavisSenior Director Customer Service
Devin MadySenior Director Merchandising
Jeanine AmraSenior Information Technology Director, Digital Commerce
Chrissy CummingsDirector, Customer Service and Sales
Linh PhanVice President, Applications, Infrastructure and Data Analytics
Stephanie DancikVice President Programming and Promotions
Sean PivecHead of North American Operations, Vice President

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