Erin Reynolds Email Address

Evergreen Packaging is a global leader in creating fiber-based packaging solutions customized to deliver product freshness and brand distinction.

Experienced strategic marketing and communications leader I am a proven strategic leader with the ability to ask the right questions, analyze insights, identify strategic opportunities and design plans that deliver results. Over the last decade, I have applied those skills in the food and beverage packaging market. Working with third party research firms to identify and track emerging trends and consumer segments, I have leveraged those insights into successful integrated thought leadership campaigns. In the paper packaging sector, I am skilled at developing and crafting value propositions throughout the supply chain. And I am passionate about creating and communicating compelling stories, particularly when it comes to purpose-driven brands and sustainability. As a skilled collaborator, I have expertise in assembling the right resources and communication infrastructure to create effective, responsive teams and achieve corporate consensus. Because I started my career in an entrepreneurial environment, I enjoy new ventures and I know how to create order from chaos. I also value vision and the meticulous processes that create the reality, and I am dedicated to helping build a strong corporate culture. Having helped facilitate a corporate merger, I am skilled in change management. Besides having hands-on experience in building a business, I’ve also had the great privilege of working in some very creative environments. In addition to the fact that I'm naturally curious, this experience has helped me develop the ability to apply innovative thinking to virtually any business issue, including strategy creation, process development and internal alignment. Core Skills: •Strategic marketing analysis, planning and implementation •Consumer and market insights •Brand development and management •Communication strategy •Integrated campaign development, management and analytics •P&L management •Team building and mentoring