Diane Lonsdale Email Address

Vice President Brand Communications

Erickson Living is the leading developer and manager of continuing care communities and home to 25,000 seniors across the United States. Each day, our 15,000 employees strive to provide the very best in care and service to the residents who choose to call us home. With first rate amenities and programs delivered in vibrant campus settings, Erickson Living is setting a new standard of senior health and wellness.

Strategic Marketing Executive successful in initiating innovative and effective ideas and approaches in brand management and marketing communications. Strong visionary leader recognized for critical thinking and process management applied in the arenas of brand architecture and integrated marketing deployment: advertising, direct marketing, digital and interactive marketing, social media and public relations. Highly skilled leader in driving results through applied use of consumer research for strategic planning, segmentation, and ROI-based execution that optimizes consumer touch points drives growth and sustains customer loyalty. Moves easily between brand vision, ideation and strategy development to marketing and creative execution. Cross functional and departmental team leadership of external agencies, internal creative, corporate communications and branded public relations.Specialties: Branding, Brand Equity, Integrated marketing, Retail Marketing, Shopper Marketing, Social Marketing, Advertising, Public Relations, Corporate Communications, Innovation, Consumer Research, Qualitative Research Moderator and Ideation Coach