Lorne Solway Email Address

Global Vice President Marketing, Campaign and Customer Experience

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MBA & Chartered Marketer - Executive & Customer Experience Leader skilled in Strategy, Loyalty & CRM with extensive experience in all facets of marketing including Digital, Social, Mobile, Direct Response, Brand, Content, PR & Mass with leading brands including McDonalds, Bell Mobility, HBC, LoyaltyOne (Airmiles), Enercare & Kognitiv Corporation. Consultation assignments with many tech start-ups including Carrot Rewards, Sprout Wellness Solutions, Energy Geeks, Peotic Technologies & Kognitiv Corporation. President and Executive Board Member of the RMA (Response Marketing Association). -Excellent Communicator: Ability to simplify complex issues and present a clear and concise articulation as to what problem needs to be solutioned -Strong Strategic Thinker: Deep thinker with ability to draw on years of experience in many different industry verticals -Exemplary People Leader: Ability & experience to lead and motivate strong teams to achieve outstanding results -Strong Analytical Skills: Ability to leverage data to garner powerful insights, impacting key marketing decisions -Excellent Organizational & Management Skills: Strong project management skills -Creative Conceptual Thinker: Ability to think in "grey space" and provide creative solutions to complex problems -Team Player: Love to work with smart driven people & organizations