Oshiya Savur Email Address

Senior Director NA Marketing // Head of NA Marketing

Elizabeth Arden is recognized worldwide for innovative beauty products, technology driven skin care, trendsetting makeup and distinctive perfumes. Our brands include PREVAGE(r), Eight Hour Cream, Ceramide, Visible Difference, Red Door, Green Team plus more.

Oshiya is a versatile Brand Marketer with an acute understanding of omnichannel and P&L. Over the last 15 plus years, she has lived in five different countries and worked in seven different categories across mass/prestige brands in global/local roles. Fundamentally, she thrives in a change oriented, fast paced, innovative culture pushing the boundaries for incremental growth through new product, content or distribution ideas. Viewed as a visionary leader, Oshiya enables strong collaboration for her direct teams, cross-functional teams, agency partners, and retailers. She specializes in brand strategy, content & innovation development and omnichannel marketing. Over the years, Oshiya has been instrumental in turning around businesses launching top-ranked (several #1), multi-million dollar innovations. Most notably she launched from scratch a $120M+ business on Suave, re-imagined Hair Sprays for TRESemme, drove omnichannel growth on Elizabeth Arden, launched All Saints fragrances in the US and delivered #1 innovations on Juicy Couture. Key skills: Brand positioning & strategy, P&L owner, innovation lifecycle management, multi-million dollar top ranked innovations, 3-year pipeline, campaign management, consumer activations, advertising asset development, Amazon/eretail/facebook/Instagram/organic content, media planning, digital channel strategy & implementation, e-commerce content and strategy, retailer strategies, senior stakeholder, cross-functional and agency team management