Geoffrey Kahler Email Address

Egencia, an Expedia, Inc. company, is the fifth largest travel management company in the world. As part of Expedia, Inc., (NASDAQ: EXPE), the world's largest travel marketplace, Egencia helps business get ahead with a complete corporate travel offering supported by best-in-class online and offline service, and global market expertise. With real-time availability of data and customizable reports that are integrated globally, Egencia is committed to helping increase efficiencies and savings by giving its customers more insight and control over their travel program.

Proven B2B digital, demand gen and account-based marketing (ABM) leader with a penchant for identifying and combining marketing and sales enablement technologies to deliver results, faster. With over 20 years of corporate marketing, agency and start-up experience, I have a proven track record defining executive-level strategy and building the teams and partners to deliver on that strategy. I'm a firm believer that data drives demand and am not shy about piloting and adopting new technologies. I've always believed that the best way to measure the effectiveness of marketing is the revenue it generates. And with the advent of new technologies that enable account based marketing at scale, I'm all in on ABM, as an evangelist, strategist and implementation leader. This is the most exciting time (ever) to be a marketer.Skills: Marketing strategy, marketing technologist, account based marketing/ABM (Demandbase, Spiderbook, Terminus, Lattice, Salesforce.com), digital/web strategy, UI/UX (Adobe Marketing Cloud, Optimizely), marketing automation (Eloqua & Marketo), sales enablement/CRM (Salesforce.com), demand generation (SiriusDecisions Demand Center model), branding, corporate positioning, strategic communications, global integration, B2C, B2B, partner and channel programs, start- ups, PR, analyst relations, funding strategies, building teams that thrive.