Mehdi Arian Email Address

Vice President, Sales, EMEA

EDMI is a proven leader in the provision of smart meters, metering services and smart energy solutions.

Mehdi Arian is a Marketing Director of Hexing Group (http://www.hxgroup.cn) and work on international marketing process of group. In cooperation with his colleague in Marketing Department, he creates new marketing perspectives and idea for Hexing Group also in close work with sale department he enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations. He manages Marketing Campaign and Internet marketing and also works on Branding of new product of Hexing. He was strategic marketing manager of hexing and he developed and implemented, new strategy for group marketing approach.He was a smart grid department manager of Iran Electricity Meter Manufacturing Company (Sherkat-e-Kontorsazi-e-Iran (SKI)). At SKI, he was responsible for all smart product of company. He was project manager of smart metering project in Isfahan City Center Complex site in Esfahan, Persian Gulf Complex site in Shiraz and Venus Complex site in Bandar Abbas (all in Iran territory). He working on several smart metering and smart grid projects.He was work in Monenco Iran engineering company (http://monenco.com) as a project engineer in many projects such as Iran Power Grid Optical Communication Network (IPGOCN) from May 2008 to Jun 2009, Communication System for Distribution Automation System Project For TAVANIR from Jun 2009 to Mar 2009 and Developing Advanced Metering Infrastructure as a national Smart Grid platform for Iran form Jun 2009 until Jan 2011.He is the member of Iranian Association of Electrical & Electronics Engineers (IAEEE) and IEC National Electro-technical Committee (INEC). He is the author of more than 20 conference papers. Mehdi Arian is an expert on smart metering and smart grid, MicroGrid, and sustainable energy applications and as a Marketing Manager he is expert in Marketing Strategy and Planning Development, Business Strategy and Planning Development and branding.