Josette Fernandes Email Address
@economist.com
Product Manager, ECommerce
The Economist offers authoritative insight and opinion on international news, politics, business, finance, science, technology and the connections between them.
Results driven and customer focused professional with extensive experience in Customer Relationship Management and Product Development. I worked 8 years in consumer subscription marketing, successfully managing both customer acquisition and retention. Over the last couple of years, I have been responsible for driving a new strategic initiative to increase customer spend on The Economist brands. Specialities include: - Digital / Business transformation - Agile methodologies - E-commerce and online retailing - CRM, Direct Marketing, customer acquisition and retention - New Product Development - On/Off-line marketing campaigns (incl. use of digital mediums) - Team management - Strategy marketing development and execution - Profit & Loss Responsibility - Fluent in English, French, Portuguese and Italian
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