Lucy Paik Email Address

Director, Commercial Analytics and Sales Operations

At Dynavax we are proud of work we do. Through our expertise in TLR biology we have designed compounds that stimulate multiple innate mechanisms of tumor and development of immune memory associated with tumor-specific antigens.

Over 20 years of extensive commercial experience that spans various commercial roles including marketing strategy, commercial analytics, market research and business development within the biotech/pharmaceutical industry. Heaviest experience in marketing to highly specialized rare disease segments as the brand lead for two products which includes launch experience, life cycle management and generic entrant planning. Additional marketing experience in the vaccine landscape, which targets large IDN, DOD, DOC, and public health segments. Most recently, lead the commercial analytics team focused on sales and business analytics which provides a well-rounded approach to managing the brand from developing brand vision and strategies down to the execution of tactics and brand planning and forecasting. Specialties: brand and franchise marketing, new product commercialization, business and sales analytics, market research, launch readiness, life cycle management, digital strategy, healthcare provider (HCP) marketing, advisory boards, key opinion leader, peer-to-peer speaker programs, forecasting, sale force sizing, incentive compensation, generic entrant, competitive war gaming