Alex Baillargeon Email Address

Senior Vice President Digital

Diane von Furstenberg founded her eponymous line in 1972. It has since become a global luxury fashion brand celebrated for its bold and creative approach to color and print, and admired for its sensual femininity. Renowned for its iconic wrap dress and signature prints, DVF now offers a full collection of ready-to-wear and accessories, and has established itself as a leader of creativity in the fashion industry.

Experienced Ecommerce leader with a demonstrated history of success working with fashion & lifestyle brands, in both startup and large corporate environments. Skilled in Digital Transformation, CRM/CDP, Product Management, Digital Strategy, Merchandising Strategy, Marketing Strategy, Brand Storytelling, User Experience, Ecommerce, Conversion Rate Optimization, and Web Analytics.