Director of Sales
DrugDev's unified clinical suite enables sponsors, CROs and sites to do more trials through industry-wide collaboration, standardization and a beautiful technology experience. Featuring solutions for global site payments, site identification and activation, workflow optimization, learning management, and site and patient engagement, DrugDev helps companies transform the quality and efficiency of clinical trials from startup through closeout. The company also powers the revolutionary TransCelerate Investigator Registry and Investigator Databank collaborations with the universal identifier known as the DrugDev Golden Number. Learn why 9 of the top 10 sponsors and 4 of the top 5 CROs trust DrugDev technology at drugdev.com.
I'm a Digital Marketing Strategic Consultant with 12+ years’ agency experience, specialising in lead generation in the Finance & Insurance verticals & Fashion Ecommerce. As a Lead Practitioner I'm perfectly suited to work directly with an in-house team or via a marketing agency to audit, troubleshoot, fix and optimise Paid Media accounts and channels. Need a painless GA4 (Google Analytics) set-up? Contact me and I'll get it done! I've mastered most online marketing channels and their associated platforms & tools including: Google Shopping (inc GMC & Product Feed optimisation) Search, Performance Max & Display, Microsoft (Bing Ads), Native/Programmatic, Paid Social, LinkedIn; Measurement / Analytics audit and set-up of Google Analytics (GA4) & Google Tag Manager, Privacy Awareness, Consent Management Platform (CMP) & Google Consent Mode; WordPress and Shopify ecommerce set-up and integrations with Google & Meta; Data Visualisation & Dashboards via Google Data Studio I’d like you and your business to benefit from my strategic consulting and ability to roll-out and deliver it, as most often “Strategy” is not the problem, interpretation, implementation and execution is. For a few days a week or a few months at a time, let me do some heavy lifting so you can do a better job at delighting your own customers! How? I follow a customer-centric methodology to ensure your content, marketing & measurement are aligned to each stage of your customer’s user journey and audience intent. This allows me to deliver global multi-channel marketing strategies from the ground up, that encompass planning, management, implementation and optimisation of client portfolios. You may need to execute a cross-channel global marketing strategy to generate leads at scale for your start-up business. You may need help to create or focus your marketing strategy, set up a measurement plan with GTM, Google Analytics & Data Studio, get your website to convert better or all of the above. If you do, I’m sure I can help. I try to avoid big words and big egos and get on with delighting you (my customer). Thanks for reading this far!
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