Vice President, Marketing and Public Affairs
Hint is the brainchild of Kara Goldin, a San Francisco mother of four who wanted to stop drinking diet sodas and didn Et want her kids drinking sugary drinks. Kara couldn Et find anything that tasted good but didn Et have any calories, sugar, or diet sweeteners. Her simple solution - fruit infused Hint Water. Launched in 2005, Kara developed Hint in response to the growing number of beverages that had tons of sugar, diet sweeteners, and other additives. Hint helps people fall in love with water, and is available in many delicious flavors including Blackberry, Watermelon, Crisp Apple, Pineapple in Hint Still and Peach, Cherry, and Grapefruit in Hint Fizz. Hint Water can be found in stores all over the United States, or purchased online at www.drinkhint.com.
Experienced eCommerce and marketing leader, with a track record of successfully managing teams and driving growth in entrepreneurial companies. Proven ability to partner effectively with teammates across functions and bring a data-driven approach to marketing and eCommerce strategy. eCommerce Experience: Direct to Consumer (DTC), Online Subscriptions, Site Merchandising and Promotions, Website A/B Testing (Optimizely), Web Development Pipeline Management, eCommerce B2B Partnership Marketing, Budgeting and Opex Management Performance Marketing Experience: Email, SMS/Push, Direct Mail, Paid Social, Display, Native, Search (SEM/SEO) Analytics: Web Analytics, Customer Lifetime Value Modeling, Customer Insights, Creative and Offer A/B Testing Industry Experience: CPG/Beverage, Fashion, Home, Art, Luxury Goods, Local Services, Investment Management
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